Project Details Project Details
Revolutionizing The Cold Outreach
Challenge:
Sales and outreach teams were spending an overwhelming amount of time manually crafting personalized emails, LinkedIn messages, and cold calling scripts. This process involved researching each prospect, aligning the messaging with different products and sender personas, and maintaining consistency across campaigns—all while dealing with tight deadlines and high volume targets. The lack of automation made it nearly impossible to scale outreach without sacrificing quality. Engagement rates remained low because messages lacked contextual relevance, and teams struggled to adapt campaigns for different goals like cold outreach, account-based selling, or cross-selling.
Solution:
We built an AI-powered outreach automation platform for Smart-Focus.ai that uses Generative AI to create hyper-personalized multi-channel campaigns at scale. As soon as a company signs up, the platform auto-generates product and sender profiles, allowing teams to maintain consistent messaging. Users can upload prospect data through forms or custom files, configure campaign goals using a 9-step process, and instantly generate high-quality content including emails, LinkedIn messages, follow-ups, and call scripts. The AI personalizes content based on job title, searched company news, and product value—allowing teams to scale outreach with minimal manual work while significantly improving engagement and conversion rates.
The Impact
Increase in Sales
16% increase in overall sales
Growth in Sales
10% growth in cross-sell conversions
Increase in Response rate
35% boost in outbound email response rates
More decision-makers added to BDRs’ calendars
Faster outreach cycles with minimal manual effort
Improved targeting accuracy with role and persona-based content
Tech Stack
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Result
After implementing the AI-powered outreach solution, Smart-Focus.ai saw a significant improvement in sales performance and engagement metrics. Overall sales increased by 16%, while cross-sell opportunities grew by 10% due to more targeted and personalized messaging. The response rate for outbound emails jumped by 35%, driven by context-aware content tailored to each prospect’s role and business challenges.
Business Development Representatives (BDRs) also reported a notable increase in the number of decision-makers booking meetings, as the platform enabled them to deliver more compelling and relevant outreach at scale.
