The Event-Driven Customer Engagement Platform

Every business event becomes a customer conversation.

Your business already generates thousands of events — bookings, payments, delays, renewals, milestones. Ripple Engage connects to your business systems, listens to what's actually happening in real time, and automatically orchestrates personalized SMS and email that reaches every customer at exactly the right moment.

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Business events

Your business is already talking.
Ripple makes sure your customers hear it.

Every day, your systems produce a stream of moments that matter to customers. Most tools ignore them. Ripple detects each one in real time and decides — using AI and your business rules — exactly what to communicate, to whom, and when.

How it works

The intelligence layer between your business systems and your customers.

Ripple isn't a collection of messaging features — it's an engagement engine. Connect your business data once, and every event flows through a pipeline that ends in a satisfied customer.

Business Applications
Your CRM, scheduling, invoicing, field service, and e-commerce systems — connected once.
Business Events
Bookings, payments, delays, completions, renewals, milestones — detected the moment they happen.
Ripple Intelligence Engine
Continuously monitors every event against your rules — no manual decisions, no missed moments.
AI Decision Layer
Chooses the right message, tone, channel, and timing — personalized to each customer and context.
Personalized Customer Engagement
Timely, relevant SMS and email — delivered automatically, at any scale.
Satisfied Customers → Business Growth
Fewer no-shows, faster payments, more renewals, stronger loyalty — every interaction creates the next one.
A different philosophy

Traditional tools make you decide when and what to send. Ripple eliminates that decision entirely.

Campaign tools broadcast on fixed schedules, whether or not anything meaningful happened. That's the fundamental limitation of campaign automation: it reacts to the calendar, not to your business.

Event-driven customer engagement works the other way around. You define the rules once, connect your systems, and Ripple continuously responds to what is actually happening — dynamically, customer by customer, moment by moment.

01
Define the rules once. Describe how you want customers engaged at each stage of their journey.
02
Connect your systems. Ripple plugs into the software your business already runs on.
03
Ripple handles the rest. Every event is monitored, every customer engaged — automatically, forever.
A new category

This isn't campaign automation.
It's a fundamentally different way to engage customers.

The old way
Traditional customer communication
  • Manual follow-ups that depend on someone remembering
  • Generic campaigns blasted on fixed schedules
  • Static reminder tools that only know one trick
  • Disconnected software that can't see the full journey
  • One-size-fits-all messaging for every customer
  • Reactive communication that arrives too late
  • High administrative effort, every single week
The Ripple way
Event-driven customer engagement
  • Event-driven automation — triggered by real business activity
  • AI-personalized messaging for every customer and context
  • Real-time engagement the moment something happens
  • Connected business systems feeding one intelligence layer
  • Intelligent workflows that adapt as your business changes
  • Dynamic customer journeys across the entire lifecycle
  • Automated at scale — zero added administrative effort
Platform capabilities

Everything between the event and the conversation.

Customer engagement powered by business events — with the intelligence, channels, and guardrails to run it hands-free.

Real-time event detection
Ripple listens to every connected system continuously. The moment a booking lands, a payment fails, or a technician is delayed, the engagement engine already knows.
AI decision layer
For each event, AI determines the appropriate communication — message, tone, channel, timing — guided by the business rules you define once.
SMS & email orchestration
Multi-step sequences across channels, with smart send windows, quiet hours, throttling, and automatic stop conditions when customers respond.
Deep system integrations
Connect CRMs, schedulers, invoicing, field-service, and e-commerce platforms — or stream entirely custom events through the Ripple API and webhooks.
Lifecycle journeys
Engagement across every stage of the customer journey — from first booking to renewal, win-back, and loyalty — where each interaction sets up the next one.
Outcome analytics
See what events drove which conversations — and what those conversations returned: confirmations, payments, reviews, reactivations, revenue.
Built for any workflow

If your business has events,
Ripple has a journey for them.

Ripple adapts to any workflow where business events should trigger customer engagement — today and as your business grows.

And appointment reminders? Of course — they're one of hundreds of outcomes Ripple generates. When your platform understands every event in the business, reminders are just the beginning.
Industries

Tuned to the way your trade actually works.

The same event-driven engine, pre-configured with the journeys, events, and language of your industry — live on day one.

HVAC
Seasonal tune-up reminders, technician ETAs, filter-change schedules, and warranty renewals — sent when the system says so.
Plumbers
Emergency dispatch updates, on-the-way texts, job-complete review requests, and annual inspection nudges — hands-free.
Electricians
Estimate follow-ups, safety inspection reminders, permit and completion updates — every job event triggers the right message.
Roofing
Quote-expiry urgency, storm-season outreach, crew scheduling updates, and warranty expirations that never slip by.
Auto Repair
Vehicle-ready alerts, service-due reminders, inspection renewals, and payment links — from the shop system to the driver's phone.
Salons
Booking confirmations, rebooking nudges at just the right interval, birthday treats, and win-backs for quiet clients.
Integrations

Plugs into the tools your business already runs on.

Every connection is another stream of events Ripple can turn into conversations — payments, deals, calendars, inboxes, even spreadsheets.

Stripe
Payment succeeded, failed, refunded, or subscription renewed — each one becomes a timely customer message.
HubSpot
Deals, lifecycle stages, and contact activity flow straight into Ripple journeys — and outcomes sync back.
Outlook
Send personalized email from your own Outlook address, with replies landing back in your shared inbox.
Gmail
Connect Gmail in two clicks and Ripple sends as you — deliverability-safe, with smart daily limits.
Google Calendar
Bookings, reschedules, and cancellations become confirmations, reminders, and recovery messages automatically.
Spreadsheets
No system of record yet? Import or sync a sheet — every new or changed row can trigger a journey.
Custom API
Stream any event from any system with the Ripple API and webhooks. If it can emit an event, Ripple can act on it.
Don't see yours?
New connectors ship constantly. Tell us what you run on and we'll wire it up.
Pricing

Simple plans. Unlimited events.

Every plan includes the full Ripple Intelligence Engine. Pick the size that fits how much your business talks.

Starter
For small teams turning their first events into conversations.
$29/month
  • 1 connected business system
  • 500 messages per month (SMS & email)
  • 2 active journeys
  • AI-personalized messaging
  • Email support
Start with Starter
Most popular
Professional
For growing businesses automating the whole customer journey.
$59/month
  • Up to 5 connected business systems
  • 2,000 messages per month (SMS & email)
  • 5 active journeys, every event type
  • Custom events via API & webhooks
  • Team access & shared inbox for replies
  • Priority support
Go Professional
Enterprise
For high-volume operations that want every event to make noise.
Contact usfor a custom quote
  • Unlimited connected business systems
  • 10,000 messages per month (SMS & email)
  • Advanced AI decision rules & A/B journeys
  • Outcome analytics & revenue attribution
  • Dedicated onboarding & phone support
Contact Sales
All plans start with a 14-day free trial · No credit card required · Cancel anytime
Book a demo

See your events become conversations — live.

Bring 20 minutes and the tools you already use. We'll connect a system, fire a few real events, and watch Ripple turn them into personalized customer messages in front of you.

  • Your workflow, not a canned script — we demo with events from your industry.
  • See the AI decision layer at work — how it picks message, channel, and timing.
  • Leave with a rollout plan — which journeys to launch first and what they'll return.
20 minutes Live screen share No commitment
Pick a time that suits you
Tell us a little about your business and we'll come prepared.
We'll reply within one business day. No spam — we hate irrelevant messages more than anyone.

You're booked in.

Thanks — we've got your details. A calendar invite is on its way to your inbox with everything you need.

Your business already generates thousands of events. Make every one count.

Connect your business data. Engage customers automatically. Ripple monitors every event in real time and turns each one into timely, personal communication — so nothing falls through the cracks again.

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